What are the most famous web-based media stages in 2022? See what advanced advertisers need to be familiar with Facebook, Twitter, LinkedIn, and that’s only the tip of the iceberg.
The top online media locales have seen a lot of development in the most recent couple of years.
Facebook may in any case be predominant, however TikTok has seen the quickest development of any web-based media stage. From send off just five years prior, the video-based stage is presently fifth for most month to month dynamic clients (MAU).
In the mean time, Instagram has seen noteworthy development and stands firm on the number four foothold for MAU.
This implies for brands needing to contact a crowd of people, the decision of web-based media stages is developing and moving. What’s more consideration should be paid to where your segment may be moving to.
Facebook was once the spot for all promoting however is presently preferred by a more seasoned client bunch. Gen Z and Millenials have relocated to Instagram, and watch this space for TikTok.
In light of that, how would you pick where to contribute your time (and conceivably advertisement spend)?
The best move is to consider which channels are appropriate for your crowd. Test a presence on the applicable online media destinations, and from results, decisively pick which ones to twofold down on.
We will investigate the most well known web-based media stages in our web-based media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube, and WhatsApp.
Top 10 Social Media Platforms Compared
| SL | Social media | User | Revenue | Launched | Headquarters |
| 1 | 2.7 billion | $86 billion | 2004 | Menlo Park, CA | |
| 2 | YouTube | 2 billion | $19.8 billion | 2005 | San Bruno, California |
| 3 | 2 billion | $5 billion | 2009 | Menlo Park, California | |
| 4 | 1.16 billion | $6.8 billion | 2010 | Menlo Park, CA | |
| 5 | TikTok | 689 million | $35 billion | 2016 | Culver City, CA |
| 6 | Snapchat | 433 million | $911 million | 2011 | Los Angeles, CA |
| 7 | 430 million | $212.5 million | 2005 | San Francisco, CA | |
| 8 | 416 million | $1,693 million | 2010 | San Francisco, CA | |
| 9 | 353 million | $3.72 billion | 2006 | San Francisco, CA | |
| 10 | 310 million | $8.05 billion | 2003 | Mountain View, CA |
The Top 10 Social Media Apps by Monthly Active Users
| SL | Social Media | User |
| 1 | 2.7 billion | |
| 2 | YouTube | 2 billion |
| 3 | 2 billion | |
| 4 | 1.16 billion | |
| 5 | TikTok | 689 million |
| 6 | Snapchat | 433 million |
| 7 | 430 million | |
| 8 | 416 million | |
| 9 | 353 million | |
| 10 | 310 million |
The Top 10 Social Media Sites and Platforms
1. Facebook
Headquarters: Menlo Park, CA
Launched: 2004
Monthly Active Users: 2.7 billion
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
Revenue: $86 billion (2020)
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Notwithstanding a moving segment, regardless of your industry, there’s a space for you on Facebook.
A portion of the main enterprises on Facebook incorporate monetary administrations, internet business, retail, gaming, diversion, media, telecom, innovation, buyer merchandise, and car organizations.
While the News Feed progressively smothers business posts, there are still ways of supporting commitment without putting resources into advertisements.
Think about joining (or making) gatherings, utilizing a Facebook Messenger chatbot, or utilizing live video to up your commitment.
2. YouTube
Launched: 2005
Headquarters: San Bruno, California
Monthly Active Users: 2 billion
Revenue: $19.8 billion (2020)
Founders: Jawed Karim, Steve Chen, Chad Hurley
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YouTube is the first video web-based media stage that flaunts a predominance on the lookout, holding runner up for month to month dynamic clients at 2 billion.
The potential for reach on YouTube is unmatched, with 73% of US grown-ups utilizing the stage. Numbers that can’t be overlooked.
YouTube has a solid client base across all age gatherings. Counting the hard to-arrive at 65+ segment and with 38% of US grown-ups utilizing the stage, it’s second just to Facebook.
YouTube covers all kinds from magnificence, gaming, instruction to DIY home upgrades. This is the stage for most brands to put resources into, with video being the developing mode for content promoting.
3. WhatsApp
Launched: 2009
Headquarters: Menlo Park, California
Monthly Active Users: 2 billion
Revenue: $5 billion (2020) estimated
Founders: Brian Acton, Jan Koum
WhatsApp stays the most famous social informing application, far out before Facebook Messenger.
The shut informing application probably won’t appear to be the undeniable decision for brands. In any case, consider that SMS has a 98% open rate contrasted with 20% of email; you understand it’s an enthralled crowd. What’s more, not normal for SMS, WhatsApp messages are allowed to send.
Assuming that you use WhatsApp for client administrations and maintenance, you start to understand the potential for brands is tremendous on a particularly underleveraged stage. Assuming you can break WhatsApp, you have an immediate showcasing channel to your crowd.
4. Instagram
Headquarters: Menlo Park, CA
Launched: 2010
Monthly Active Users: 1.16 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: $6.8 billion (2020)
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Instagram is an interpersonal organization where item based organizations, forces to be reckoned with, and mentors can flourish.
Since presenting shoppable posts in 2018, the likely ROI for item based organizations is higher than at any other time – not exclusively can B2B’s associate with a huge crowd, they can connect the item data and deals directly from the Gram.
Assuming your objective segment is under 35, Instagram is a gold mine: 75% of 18-24-year-olds use Instagram, with 67% Generation Z and 57% Millennials utilizing the application day by day.
5. Snapchat
Headquarters: Los Angeles, CA
Launched: 2011
Monthly Active Users: 433 million
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
Revenue: $911 million (2020)
On the off chance that your objective segment is youthful, you certainly need to get in on Snapchat.
The most dynamic clients on Snapchat are 13-year-olds, and they’re spending as much as 30 minutes every day on the application.
Snapchat is a safe house for client created content, in the background recordings, restrictive offers, and powerhouse takeovers.
6. Twitter
Headquarters: San Francisco, CA
Launched: 2006
Monthly Active Users: 353 million
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Revenue: $3.72 billion (2020)
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Assuming your business is connected with diversion, sports, legislative issues, tech, or advertising, you remain to acquire enormous commitment on Twitter.
On Twitter, brands have a chance to art and sharpen their voice – there’s space to be astute and amiable notwithstanding instructive and accommodating.
Bounce into strings, offer some incentive, share your own substance just as others, and join the constant discussion.
7. LinkedIn
Headquarters: Sunnyvale, CA
Launched: 2003
Monthly Active Users: 310 million (estimated 2019)
Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
Revenue: $8.05 billion (2020)
Inside its enormous organization of experts, you’ll track down in excess of 61 million clients in senior situations on LinkedIn.
Assuming you’re searching for leaders who have the ability to recruit your organization, stock your item, or band together with you, LinkedIn is the spot to be.
Did you had at least some idea that 44% of LinkedIn clients have a pay over the public middle? Or then again that over half of Americans with a professional education use LinkedIn?
LinkedIn is an extremely engaged online media stage, and hence, it has limitless potential for interfacing with a first class gathering of experts who can significantly impact your business
8. TikTok
Launched: 2016
Headquarters: Culver City, California
Monthly Active Users: 689 million
Founders: ByteDance Ltd, Zhang Yiming, Toutiao
Revenue: $35 billion (2020)
TikTok charges itself as “the main objective for short-structure portable video” with an organization mission to rouse imagination and give pleasure.
TikTok has unquestionably hit home as it’s the most youthful application to advertise, yet has effectively seen unbelievable development. In 2017, after only one year, the application turned into the quickest developing application around the world. Notwithstanding endeavors to boycott TikTok in the US and being restricted in India, starting at 2020, the application had been downloaded 2 billion times around the world.
To interface with Generation Z, TikTok is the stage to look at. In the US, 25% of the crowd is a youngster or more youthful. Those clients are profoundly connected with, as well; as of January 2021, time per client spent on TikTok surpassed that for Facebook.
9. Reddit
Launched: 2005
Headquarters: San Francisco, CA
Monthly Active Users: 430 million
Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue: $212.5 million (2020)
Reddit envoys itself as “the first page of the web,” and as per Alexa rankings, Reddit is one of the best 20 most-visited destinations.
Reddit has an extraordinary mix of content and local area, with in excess of 150,000 networks devoted to every subject under the sun.
With such countless specialties, there’s a spot for each brand and business – it’s an issue of observing the specialties where your potential clients are dynamic and making a plunge.
Nonetheless, be cautioned, Reddit is a whimsical spot and will not endure explicit self-advancement. Proceed with caution as you explore since, in such a case that you get the tone wrong, pundits rush to bounce in and can waste a brand.
10. Pinterest
Launched: 2010
Headquarters: San Francisco, CA
Monthly Active Users: 416 million
Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Revenue: $1,693 million (2020)
Probably the most well known substance on Pinterest incorporates style, food, stylistic layout, wedding, exercise, and DIY-related pins.
Moreover, anything with rich visuals can flourish with Pinterest.
Outstandingly, 81% of Pinterest clients are female – assuming you have a dominatingly female crowd, that is a convincing motivation to focus via online media advertising on Pinterest.
Saying this doesn’t imply that that men aren’t on Pinterest – 40% of new Pinterest information exchanges are male.